Starbucks March 2025

Starbucks CEO’s New Retrenchment Strategy:

Starting in March 2025, Starbucks plans to use a retrenchment strategy to phase out 30 percent of their drink and food items from the menu to make room for new products. Starbucks’ CEO cited that the planned phase out includes drinks that are not commonly ordered and/or complex to make. As a result when ordered, these products often create longer customer wait times than desired by the firm. If Starbucks wanted to mitigate this issue without removing the items, Starbucks would likely have to increase their work staff adding additional expense.

https://apnews.com/article/starbucks-drink-changes-cortado-chai-5ce49418cb766c997f610ae668d7716d