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Taco Bell’s Six New Strategies

Yum Brands’ new (as of January 1, 2015) CEO Brian Niccol says the company’s Taco Bell chain of restaurants is testing and planning to launch six new strategies:

1. Taco Bell is beginning a loyalty program, rewarding repeat customers.
2. Taco Bell is testing a new catering program in Houston, Texas with plans to roll it out across the country.
3. Taco Bell is downsizing to smaller locations. It introduced a small store carved out of a shipping container at Austin’s South by Southwest festival last month, and it plans to open as many as 200 more.
4. Taco Bell is testing urban locations with open kitchens that take up just half the space of the traditional unit.
5. Taco Bell is gearing up to roll out online ordering later this year.
6. Taco Bell plans to start a delivery system. The company wants to ring you doorbell and deliver you the goods. Delivery is already strategy at some rival firms, such as Jimmy John’s sandwich shop, and Burger King has been offering delivery in select markets for a couple of years now. Starbucks has also announced that it will be testing delivery later this year.

Source: Based on: http://www.dailyfinance.com/2015/04/06/taco-bell-ring-your-doorbell/

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