Strategic Planning Applied to a Computer Store
This is an excerpt from an article published in the Coastal Carolina University publication “The Coastal Business Journal” Spring 2009: Volume 8, Number 1.
The article details the competitive advantage of QSPM as applied to a retail computer store environment.
The article was co-authored by Meredith E. David, Forest R. David, and Fred R. David
You can download the full PDF of the article below the excerpt.
THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) APPLIED TO A RETAIL COMPUTER STORE
Meredith E. David, Florida State University Forest R. David, Francis Marion University Fred R. David, Francis Marion University ABSTRACT This article presents the Quantitative Strategic Planning Matrix (QSPM), an analytical tool used in formulating strategies. First introduced in a Long Range Planning (3), the QSPM has become widely used among strategic management professors and students for two decades. However, the QSPM has not been widely adopted by strategic planning consultants and organizations. This paper discusses how and why the QSPM should be used by businesses for strategic planning. An example QSPM for a retail computer store is provided and the benefits and limitations of this important strategic planning analytical tool are addressed. Specific guidelines are provided for preparing a QSPM.
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Forest R. David presently serves on the faculty at FMU as Instructor of Management, serves as the AACSB Accreditation and Research Assistant to the Dean of the School of Business, and is faculty advisor to the Society for the Advancement of Management (SAM) Club on campus.