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Advances in MIS Tracking Technology Enable Companies to Monitor Employees Everywhere

Mobile devices and inexpensive monitoring software now enable companies to know where employees are, eavesdrop on their phone calls, and do other things such as know whether or not a driver is wearing his/her seatbelt.  More than 40 percent of businesses that send employees out on service calls today track the location and movement of those employees by their company-owned/provided hand-held…

Case 19 – Microsoft

Below are recent news articles carefully selected by the authors to help in preparing your case analysis.  (Key updates posted monthly)
 Microsoft 2013 Annual Report


Microsoft’s Strategy with Apple (August, 2014)

Microsoft’s Mobile Future (July, 2014)

Windows 8 Losing Market Share (July 2014)

 Microsoft’s New Surface Tablet (May, 2014)

Microsoft’s Affordable Access…

Changing Role of CMO’s

Chief marketing officers (CMO) such as Eduardo Conrado at Motorola now spend more than 50 percent of their budget on technology to manage activities like online marketing and social media.  Marketing is becoming very technical with software to track and target customers and manage customer relationships, predict consumer behavior, run online storefronts, analyze social media, manage websites,…

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