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16th Chapter 4 Internal Assessment

How to be a Great Leader

 

According to Courtney Lynch, a former U.S. Marine, “leadership does not come with a promotion or title.”  Lynch says a leader is

Organizational Culture in the News

 

A recent WSJ article reveals that employers increasingly assess job candidates’ cultural suitability as part of the hiring process. 

Placing Ads on Professional Athletes’ Jerseys

Placing Ads on Professional Athletes’ Jerseys

For the first time for any of the four major U.S. professional sports leagues, the Nationa

Big Online Advertising Shift

Online advertising revenue derived from desktops is expected to fall 9 percent in 2016 while online advertising on mobile devices will increase 38

Online Advertising Trends

Advertising is a billion dollar strategic issue for some companies and those monies are rapidly shifting online. Spending on online advertisements