We want to thank all professors who have used or considered using this textbook over three decades. We trust that you will find this book to be practical, applications oriented, and exciting for students. Contact us anytime about anything. We love feedback about the book. If we will help you in any way to make strategic management a wonderful experience for students, please let us know.

We want to thank all students who study from this textbook. We trust that you will find this book enjoyable to read, and featuring a variety of case companies in the news undergoing strategic change. We are happy that you are learning “how to do strategic planning” by studying this book, and we hope you use the employability skills gained to enhance your business career.

Fred David, freddavid9@gmail.com

Forest David, forestdavid5@gmail.com

Meredith David, meredith_david@baylor.edu

Fred David, Forest David, and Meredith David are a father-son-daughter team that coauthor Pearson Inc.’s leading strategic management textbook that has been used globally for 32 years. More than 500 colleges and universities have used this textbook over the years. More than a million students have learned strategic management from this this book. Countless businesses use this book as a guide for doing strategic planning. This David textbook is available in many foreign languages.

Fred David is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He recently received a lifetime honorary professorship award from the University of Debrecen in Debrecen, Hungary.

Forest David has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University. This Fall 2019, Forest is teaching strategic management at Partium Christian University in Oradea, Romania while he completes a PhD in Business at the University of Debrecen in Hungary. Forest’s dissertation chairperson is Dr. Andras Nabradi.

Meredith David is an Assistant Professor of Marketing at Baylor University in Waco, Texas. During recent summers, Meredith has been teaching strategic management at Shanghai Jiao Tong University in China.

The three authors have published more than 70 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. The authors have published more than 300 strategic management cases. They have presented more than 100 research papers at professional meetings.