Why The David and David Text Is Different/Better Than Other Strategic-Management Texts
This is by far the most practical, skills oriented strategic management textbook on the market. This text is designed to enable students to learn “how to do strategic planning,” rather than simply presenting seminal theories in strategy. Students using this text follow an integrative model that appears in every chapter as the “process” unfolds. Students learn how to construct strategic planning matrices, such as the SWOT and BCG, and learn how to perform strategic planning analyses, such as EPS/EBIT and Corporate Valuation. The focus throughout this text is on “learning by doing.” This overarching, differentiating aspect has been improved with every edition and has led this text to be arguably the leader globally, now available in ten languages. The practical, skills oriented approach is manifested through eight specific features:
1.  A Cohesion Case that appears after Chapter 1 and more than 40 end-of-chapter assurance of learning exercises, many of which apply to the Cohesion Case, so students get practice constructing matrices and performing analyses for a case company – as the Chapters unfold. No other strategic management textbook provides a Cohesion Case.
2.  A strategy formulation analytical framework in Chapter 6 that integrates nine widely used planning matrices (IFEM, EFEM, CPM, SWOT, BCG, IE, SPACE, GRAND, and QSPM) into three stages (Input, Matching, and Decision), which guide the strategic planning process in all companies. Firms gather strategic information (Input), array key external with internal factors (Matching), and then make strategic decisions (Decision).
3.  A far wider coverage of strategy topics than any other strategic management textbook, for two primary reasons: 1) As firms formulate and implement strategies, a wide variety of functional business topics arise, and 2) as the capstone course in nearly all Schools of Business, strategic management entails students applying functional business skills to case companies.
4.  This text provides 30 comprehensive, exciting, exceptionally up-to-date cases designed to apply chapter concepts as students develop a strategic plan for the case companies. For example, every David case includes a) the company’s vision/mission statements (if the firm has one), b) the company’s by-segment revenue breakdown (since allocating resources divisions is perhaps the key strategy decision made by firms), c) the company’s organizational chart (since structure is a key strategy topic), and d) the company’s financial statements so students can show the impact of a proposed strategic plan on a firm’s financial statements. The cases thus take a total firm approach, which by definition is the nature of strategic management. In addition, this text offers end-of-chapter mini-cases to further apply chapter concepts – and the cases are supported by a 750-item Case My Lab battery of questions that
enable assurance of learning of chapter concepts through the cases.
5.  This text offers more coverage of business ethics, social responsibility, and sustainability than any other strategic management textbook, including topics such as bribery, workplace romance, devising codes of ethics, taking a position (or not) on social issues, and preserving wildlife – topics that other textbooks do not mention, even though companies continually face strategic decisions in these areas.
6.  This text offers more overage of global/international issues than any other strategic management textbook, including topics such as how business culture and practice vary across countries, as well as how taxes, tariffs, political stability, and economic conditions vary across countries – all framed from a strategic planning perspective.
7.  This text offers a conversational, concise writing style supported by hundreds of current examples, all aimed at arousing and maintaining the reader’s interest as the “process” unfolds from start to finish. The unique writing style, and approach, is in stark contrast to other strategic management books that seemingly randomly present strategic management theory and research for the sake of discussion, rather than material being presented in a logical flow that emulates the actual practice of strategic planning among companies and organizations.
8.  This text is supported by outstanding ancillaries, including an author website at www.strategyclub.com that offers practical author developed videos, templates, sample case analyses, special resources, and even a Facebook page for the text. Pearson Education also offers outstanding support materials, including the My Management Lab learning modules for both the chapters and cases.

Why Adopt This Text
This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan—a game plan, if you will—that can lead to sustainable competitive advantage for any type of business. The Association to Advance Collegiate Schools of Business (AACSB) increasingly advocates a more skills-oriented, practical approach in business books, which the David text provides, rather than a theory-based approach. This textbook meets all AACSB-International guidelines for the strategic-management course at both the graduate and undergraduate levels, and previous editions have been used at more than 500 colleges and universities around the world. We believe you will find this sixteenth edition to be the best textbook available for communicating both the excitement and value of strategic management. Concise and exceptionally well organized, this text is now published in English, Chinese, Spanish, Thai, German, Japanese, Farsi, Indonesian, Indian, Vietnamese, and Arabic. A version in Russian is being negotiated. In addition to universities, but also hundreds of companies, organizations, and governmental bodies use this text as a management guide.
Eric N. Sims, a professor who uses the David book for his classes at Sonoma State University in California, says:
“I have read many strategy books. I am going to use the David book. What I like—to steal a line from Alabama coach Nick Saban—is your book teaches ‘a process.’ I believe at the end of your book, you can actually help a company do strategic planning. In contrast, other books teach a number of near and far concepts related to strategy.”


A recent reviewer of this textbook says:
“One thing I admire most about the David text is that it follows the fundamental sequence of strategy formulation,
implementation, and evaluation. There is a basic flow from vision/mission to internal/external environmental scanning, to strategy development, selection, implementation, and evaluation. This has been, and continues to be, a hallmark of the David text. Many other strategy texts are more disjointed in their presentation, and thus confusing to the student, especially at the undergraduate
New 16th Edition Chapter Features
1.  This 16th edition is 40 percent new and improved from the prior edition.
2.  Chapter 2, Vision and Mission, is 60 percent new, due to current research and practice that reveals the need for “these statements to be more customer-oriented.”
3.  Chapter 11, Global and International Issues, is shortened by 30 percent but provides new coverage of cultural and conceptual strategic-management differences across countries. Doing business globally has become a necessity in most industries.
4.  Chapter 10, Business Ethics, Social Responsibility, and Environmental Sustainability, provides extensive new coverage of ethics, workplace romance, flirting, hiring away rival firms’ employees, wildlife preservation, and sustainability. “Good ethics is good business.” Unique to strategic-management texts, the sustainability discussion is strengthened in this edition to promote and encourage firms to conduct operations in an environmentally sound manner. Respect for the natural environment has become an important concern for consumers, companies, society, and AACSB-International.
5.  A brand new COHESION CASE on The Hershey Company – (2015) is provided. Hershey is one of the most successful, well-known, and best-managed global companies in the world. Students apply strategy concepts to Hershey at the end of each chapter through brand new Assurance of Learning Exercises.
6.  Brand new, one-page MINI-CASES appears at the end of each chapter, complete with questions designed to apply chapter concepts. The mini-cases focus on the following companies:
Chapter 1 – Kroger
Chapter 2 – Walt Disney Company
Chapter 3 – Coach
Chapter 4 – Buffalo Wild Wings
Chapter 5 – LinkedIn
Chapter 6 – Starbucks
Chapter 7 – Hilton Worldwide
Chapter 8 – Alibaba
Chapter 9 – TJX Companies
Chapter 10 – Avon Products
Chapter 11 – Domino’s Pizza


7.   Brand new, one-half page ACADEMIC RESEARCH CAPSULES are presented in each chapter to showcase how new strategic-management research is impacting business practice.
8.  Twenty-one new ASSURANCE OF LEARNING EXERCISES appear at the end of chapters to apply chapter concepts. The
exercises prepare students for strategic-management case analysis.
9.  Brand new, EXEMPLARY COMPANY CAPSULES appear at the beginning of each chapter and showcase a company doing
strategic management exceptionally well. The capsules focus on the following companies:
Chapter 1 – Apple
Chapter 2 – H&R Block
Chapter 3 – Chipotle Mexican Grill
Chapter 4 – Netflix
Chapter 5 – Signet Jewelers Limited
Chapter 6 – Smith & Wesson Holding Corp.
Chapter 7 – Papa John’s International
Chapter 8 – Foot Locker
Chapter 9 – Nike
Chapter 10 – Chick-fvil-A
Chapter 11 – Alcoa


10.  More than two hundred new EXAMPLES bring the chapters to life.
11.  Seventy-eight new REVIEW QUESTIONS appear at the end of chapters.
12. An enhanced, continually updated AUTHOR WEBSITE (www.strategyclub.com) provides new author videos, case and
chapter updates, sample case analyses, and the popular, FREE EXCEL STUDENT TEMPLATE. The Template enables students
to more easily develop strategic planning matrices, tables, and analyses needed for case analysis.
13. New sections titled 1) IMPLICATIONS FOR STRATEGISTS and 2) IMPLICATIONS FOR STUDENTS appear at the end
of each chapter to highlight how companies can best gain and sustain competitive advantages.
14.  Current readings at the end of all chapters are all new, as new research and theories of seminal thinkers are included.
However, practical aspects of strategic management are center stage and the trademark of this text.
15.  Every sentence and paragraph has been scrutinized, modified, clarified, streamlined, updated, and improved to enhance the
content and caliber of presentation.
16.  The Chapter MyLab is vastly improved for this sixteenth edition. For each chapter, the MyLab battery of questions can be
pre-graded before students even come to class. The battery includes 2 questions from each end-of-chapter mini-case, 10 questions
from each set of end-of-chapter review questions, and all questions from one end-of-chapter Assurance of Learning exercise per
chapter. The Chapter MyLab is now a robust, effective teaching tool to help assure student learning of important concepts, tools, and
New 16th Edition Case Features
1.  All 30 cases have a 2015 time setting, offering students up-to-date issues to evaluate.
2.  All 30 cases focus on exciting, well-known companies, effective for students to apply strategy concepts;
3.  All 30 cases are undisguised, featuring real organizations in real industries using real names (nothing is fictitious in any case);
4.  All 30 cases feature an organization and industry undergoing strategic change;
5.  All 30 cases provide ample, excellent quantitative information, so students can prepare a defensible strategic plan;
6.  All 30 cases are written in a lively, concise writing style that captures the reader’s interest;
7.  All 30 cases are “comprehensive,” focusing on multiple business functions, rather than a single problem or issue;
8.  All 30 cases include current financial statements for the firm, so students can show the impact of a proposed strategic plan;
9.  All 30 cases provide an organizational chart and a vision and mission statement—important strategy concepts;
10.  All 30 cases are supported by an excellent teacher’s note, provided to professors in a new Case Instructor’s Manual;
11.  All 30 cases are available for inclusion in a customized tailored text to meet the special needs of some professors;
12.  All 30 cases facilitate coverage of all strategy concepts, but as revealed in the new Concepts by Cases Matrix, some cases
especially exemplify some concepts, enabling professors to effectively use various cases with various chapters in the text;
13.  All 30 cases have been class-tested to ensure that they are interesting, challenging, and effective for illustrating strategy
14.  All 30 cases appear in no other textbooks, thus offering a truly fresh, new, up-to-date, learning platform;
15. The 30 cases represent an excellent mix of firms performing really well and some performing very poorly, including 14 USA
service-based, 10 USA manufacturing-based firms, and 2 nonprofit organizations [1) World Relief and 2) World Wildlife Fund for
Nature]. Also included are 4 outside-USA headquartered firms, [1) Michael Kors Holdings Ltd., 2) SABMiller plc, 3) Gruma SAB de
CV, and 4) Burger King Worldwide, Inc.].

16.  All 30 case companies have excellent websites in English that provide detailed financial information, history, sustainability
statements, ethics statements, and press releases, so students can easily access current information to apply strategy concepts.
17.  All 30 cases are supported by a new and improved Case MyLab testing feature carefully developed and designed specifically
to apply strategic-management concepts through case analysis. The 750-item Case MyLab product assures that the cases apply the
concepts, simplifies grading for professors, and achieves AACSB’s key assurance of learning objectives—even in purely or partly
online class settings. The new Case MyLab testing feature enables professors to use the cases to monitor student learning of
strategy concepts, as revealed in the Concepts by Cases Matrix given below.
Time-Tested Features
1.  This text meets all AACSB-International guidelines that support a practitioner orientation rather than a theory/research
approach. This text offers a skills-oriented process for developing a vision and mission statement; performing an external audit;
conducting an internal assessment; and formulating, implementing, and evaluating strategies.
2.  The author’s writing style is concise, conversational, interesting, logical, lively, and supported by numerous current examples.
3.  A simple, integrative strategic-management model appears in all chapters and on the inside front cover. The model is widely
used by strategic planning consultants and companies worldwide.
4.  An exciting, new Cohesion Case on Hershey Company follows Chapter 1 and is revisited at the end of each chapter, allowing
students to apply strategic-management concepts and techniques to a real company as chapter material is covered, thus preparing
students for case analysis as the course evolves.
5.  End-of-chapter Assurance of Learning Exercises apply chapter concepts and techniques in a challenging, meaningful, and
enjoyable manner. Eighteen exercises apply text material to the Cohesion Case; 11 exercises apply textual material to a college or
university; another 9 exercises send students into the business world to explore important strategy topics.
6.  There is excellent pedagogy, including learning objectives opening each chapter and key terms, current readings, discussion
questions, and assurance of learning exercises ending each chapter.
7.  There is excellent coverage of strategy formulation issues, such as business ethics, global versus domestic operations, vision
and mission, matrix analysis, partnering, joint venturing, competitive analysis, value chain analysis, governance, and matrices for
assimilating and evaluating information.
8.  There is excellent coverage of strategy implementation issues such as corporate culture, organizational structure, outsourcing,
marketing concepts, financial analysis, business ethics, whistleblowing, bribery, pay and performance linkages, and workplace
9.  A systematic, analytical “process” is presented that includes nine matrices: IFEM, EFEM, CPM, SWOT, BCG, IE, GRAND,
10.  Both the chapter material and case material is published in four colors.
11.  Chapters-only paperback and e-book versions of the text are available.
12.  Custom-case publishing is available whereby an instructor can combine chapters from this text with cases from a variety of
sources or select any number of the 30 cases provided.
13.  For the chapter material, an outstanding ancillary package includes a comprehensive Instructor’s Manual, Test Bank, TestGen,
and Chapter PowerPoints.

Contact Dr. Fred R. David with any Questions or Comments – 910-612-5343 or freddavid9@gmail.com